Hero image logo PADE 3 in front of river water
Country

Brazil

Project Type

Report Design and Presentation Materials

Tools

Adobe Illustrator, Photoshop, InDesign

My Role

Visual Identity, Report Design, Flayer and Presentation

PADE BP3

GRAPHIC DESIGN AT ALL STAGES OF THE PROJECT

Overview

PADE (Updating of the Paraná 3 Basin Framework) was a project with different stakeholders: technicians, authorities and the wider population. The main challenge was to simplify the communication of complex content, by creating highly readable maps and adding illustrations.

MAIN DESIGN DECISIONS

• Implement a visual identity to be used in all products


• Choose a colour palette and base layout for all maps and tables


• Make illustrations and infographics for presentations and materials aimed at the population

graphic materials closed book and folder closed report showing its cover two folders, one closed and one open on the middle fold map of the state of Paraná highlighting the Paraná basin 3 folder showing external and internal parts open report showing illustrations and infographics