Project Type
Logo and Visual Identity College Project
My Role
Graphic Design
Tools
Adobe Illustrator, Photoshop
Country
Canada
Graphic Design
Bossa des Alpes
Logo and Visual Identity College Project
Graphic Design
Adobe Illustrator, Photoshop
Canada
Kavorka is a word created by the sitcom Seinfeld. In the episode “The Conversion,” a Latvian Orthodox priest says that Kramer has the Kavorka. It means “the lure of the animal,” according to the Urban Dictionary in this episode the priest described “it as a curse, making someone irresistible to anyone of the opposite sex, even attractive to the same sex, as people will be naturally drawn to you. It's a heavy responsibility to have to be imposed with everyone's lusty wants, hence, it's a consideration as a curse. People will want to be with you, be like you, be you”.
Assuming that the Orthodox Church of Latvia considered Kavorka a curse coming from the most animal side of the human being, I had the idea to visually represent Latvian wild animals by the photos of their skin, fur and feathers.
Going deeper into the culture of the Latvian people, I found many symbols connected to the mythology of the Latgallian tribes, who lived in Latvia in the Iron Age. Because they are a significant part of the Latvian culture and more connected with nature, I used these signs to create the Kavorka brand symbol and also the mark related to each product.
